Founded by Lynn King, a New York native now based in Southern California, the house reflects a personal vocabulary of fragrance informed by years spent inside luxury fashion, where detail, proportion, and atmosphere were never incidental.
Each composition begins with a point of view. A city. A coastline. A memory carried forward.
FLEURIT fragrances are developed with experienced perfumers and trusted partners in Grasse, France, the historic center of fine fragrance. Produced in limited quantities, each composition is made with high-quality raw materials sourced globally and designed to sit close, evolve naturally, and feel individual on skin.
The house approaches fragrance as a wardrobe: chosen for mood, place, and presence rather than occasion alone. Genderless by design, each fragrance is created to be worn, shared, or layered. French craftsmanship remains at the core, balanced by an American point of view.
ABOUT FLEURIT PARFUMS
Lynn King is the founder and creative director of FLEURIT PARFUMS, where fragrance is shaped through memory, atmosphere, and a refined visual language.
Her perspective was formed through years inside luxury fashion, where proportion, restraint, and the discipline of editing became second nature. Time spent with houses such as Giorgio Armani, Hermès, and Ralph Lauren sharpened an instinct for what endures: precision, quiet strength, and ease.
Fragrance became a natural extension of that language. For Lynn, scent is inseparable from place, emotion, and personal history, with references moving naturally between New York, the California coast, and the South of France.
THE FOUNDER + CCO | LYNN KING
At FLEURIT, she oversees every aspect of the brand, from fragrance direction and naming to packaging, imagery, and final presentation, ensuring each release remains highly personal and carefully considered.
Her approach is guided by the belief that fragrance should feel lived in, individual, and distinctive.
Founded by Lynn King, a New York native now based in Southern California, the house reflects a personal vocabulary of fragrance informed by years spent inside luxury fashion, where detail, proportion, and atmosphere were never incidental.
Each composition begins with a point of view. A city. A coastline. A memory carried forward.
FLEURIT fragrances are developed with experienced perfumers and trusted partners in Grasse, France, the historic center of fine fragrance. Produced in limited quantities, each composition is made with high-quality raw materials sourced globally and designed to sit close, evolve naturally, and feel individual on skin.
The house approaches fragrance as a wardrobe: chosen for mood, place, and presence rather than occasion alone. Genderless by design, each fragrance is created to be worn, shared, or layered. French craftsmanship remains at the core, balanced by an American point of view.
ABOUT FLEURIT PARFUMS
THE FOUNDER + CCO | LYNN KING
Lynn King is the founder and creative director of
FLEURIT PARFUMS, where fragrance is shaped
through memory, atmosphere, and a refined
visual language.
Her perspective was formed through years
inside luxury fashion, where proportion,
restraint, and the discipline of editing became
second nature. Time spent with houses such as
Giorgio Armani, Hermès, and Ralph Lauren sharpened an instinct for what endures: precision, quiet strength, and ease.
Fragrance became a natural extension of that language. For Lynn, scent is inseparable from place, emotion, and personal history, with references moving naturally between New York, the California coast, and the South of France.
