Meet Lynn King, the visionary Founder, CEO, and Creative Director of FLEURIT PARFUMS, an exclusive niche fragrance house. Lynn's passion for fragrance goes beyond creating captivating scents; it extends to every facet of her brand. Although she prefers to work behind the scenes, her meticulous involvement in crafting not only the fragrances but also the bottles, packaging, and logo ensures that each element resonates with her vision of quiet luxury and understated elegance.

Despite being a small independent fragrance house, Lynn has always set her sights high. She wanted her brand to not only rival competitors but also to bring something extraordinary, both inside and out. This commitment to excellence is evident in every aspect of FLEURIT PARFUMS, from selecting the faces that represent the brand to styling the photoshoots. Lynn's clear and unwavering vision results in fragrances that capture the essence of sophistication and beauty. Welcome to the world of FLEURIT PARFUMS, where Lynn King's passion and authenticity leave an indelible mark of excellence in the world of niche fragrances.
FLEURIT PARFUMS epitomizes pure opulence, a fusion of East Coast determination, the serene elegance of California, and the unrivaled craftsmanship of France. It was important to Lynn to use the most exquisite, highest quality raw materials and natural molecules from all over the world. "In creating a fragrance, it's your passion and authenticity that should resonate." At FLEURIT PARFUMS we take great pride in the fact that our scents are not mass-produced but meticulously crafted to transcend the ordinary, to resonate with the soul, and to invoke a sense of quiet luxury that lingers in your presence. Lynn's earliest memory of her olfactory journey began as a Roman Catholic schoolgirl, where Sunday serenity and Holy Days in church intertwined with the fragrant blend of blooming flowers and smoky incense. Just down the street from the home she grew up in was the local florist, where Lynn would buy her girlfriends corsages of candy and flowers on their birthdays. Her discerning immigrant grandparents' New York apartment bore the signature aroma of Diorissimo by Christian Dior, worn by her grandmother, and the sweet-scent of her grandfather's pipe tobacco – creating a scent that exuded an unmistakable air of luxury. Upon her relocation to Northern California, her interest in wine blossomed. She honed her senses through the art of wine tasting, further enhancing her olfactory acumen.
Lynn's career spanned two decades in the fashion industry for luxury designers, punctuated by the joys of motherhood and an interlude in screenwriting. Yet, her true calling beckoned, and she dared to fulfill her dream – to create something she loved: perfume. “My goal is simple: create scents that embrace a natural vibe without overpowering it. I want my fragrances to be your best-kept secret leaving a trace of allure that sparks curiosity.” FLEURIT PARFUMS is the culmination of Lynn's life journey, a symphony of scents infused with her indomitable spirit, an embodiment of her refined taste and reverence for the art of fragrance. “ Be remembered because of the scent you left behind.” Allow FLEURIT PARFUMS to become an intimate part of your life, evoking cherished memories, stirring your deepest emotions, and ultimately crafting a fragrant tapestry that intertwines with your own story.

our mission:

Introducing FLEURIT PARFUMS /flur-ree/ – a San Diego, California, USA based niche fragrance house, conceived in early 2022 by Lynn King, a New York native living in, and embracing, the coastal allure of Southern California. FLEURIT PARFUMS represents an elegant departure from the mainstream world of designer and celebrity fragrances. Our scents are a discreet whisper of luxury, designed to complement, not overwhelm.
In a world swamped with generic fragrances, FLEURIT PARFUMS stands as a beacon for individuality, quality, and innovation. It's not just about smelling good—it's about creating a signature, making a statement, and wearing your essence. Dive into the world of FLEURIT PARFUMS, and elevate your fragrance game to artistry.

Meet the creator:

Lynn King

“Undoubtedly French and Unapologetically American”

Your spirit, your style, your scent

Meet the CEO OF PCW FRANCE:

Xavier Blaizot

Born in Paris, France Xavier’s family has a strong perfumery heritage spanning seven generations and is from Grasse, France; the fragrance capital of the world. During his childhood, he lived in both the USA and UK as his family relocated to accommodate his father's professional pursuits in perfumery. Xavier graduated with a Master Degree in Business & Economics from the Ecole de Management de Normandie, and as part of his studies worked in marketing for Mane in Hamburg and also as an evaluator for Robertet in Grasse.
After graduation, he was selected to enter the Perfumery School of Roberte in Grasse. He studied with teachers of a high caliber including Jean-François Latty, Jacques Flori and Michel Almairac for two years. As a junior perfumer, Xavier began working for Robertet in Mexico allowing him to gain experience in formulating fragrances for a distinctly different culture. After three years in Latin America, Xavier moved to New Jersey, USA with Robertet where he specialized in natural fragrances in aircare, fine fragrance and personal care. This time with Robertet was dedicated to the creation of 100% natural fragrances for mass and niche brands.

“Being born into a family where perfume is central made me think this was normal, but while growing up, I realized how unique this part of my life was. My sense of smell has always played an important role in my life. When visiting a new city, I would follow my nose instead of a map and see where it would lead me. My « madeleines » (reminiscent scents from childhood) are always very strong and bring me back, not only to a specific time and location, but also to a particular emotion. It is only when I started training in perfumery that I realized how much I loved the world of scents for its artistry, its curiosities and also its secrecy. I see the creation of a perfume as a beautiful way to express myself, to combine the materials in a way that will make them unique and captivating. Perfumery is all about interpreting the surrounding world and recreating the impression with our personal vision or sensibility. This is why I take pride when someone smells my perfume and can understand directly what the theme of the scent is and recognizes the smell. For me, being a perfumer is much more than a day to day job. It means opening up to a whole new world by paying attention to every scent and looking for olfactive beauty in common or basic things. This passion has forged my personality and my sensitivity.”
Following Xavier’s travels as a perfumer in America, he integrated PCW as a perfumer and in business development. This experience has allowed Xavier to express his creativity and sensitivity through his composition for perfume brands across the world. His goal for PCW is to innovate through the natural ingredients to create new natural smells. Since early 2023, Xavier has taken over the position of CEO of PCW, for which he focuses on “haute perfumery” and luxury finished products while remaining creative and technical in his approach to perfumery.

meet the cONTENT CREATOR:

and face of FLEURIT PARFUMS!

sofia Mertz

Meet Sofia Mertz, the content creator behind the artistry that envelops our brand. With an innate passion for aesthetics and commitment to storytelling, Sofia Mertz has spent much of her adolescent years crafting captivating visual experiences. With a background in photography and graphic design, she treats each project with a uniquely keen eye for detail.
Currently an undergraduate film student at UC Santa Cruz, Sofia continues to expand her creative horizons, integrating her love for cinematic storytelling into the world of brand aesthetics. For her, It's about capturing the essence of FLEURIT PARFUMS and ensuring that it resonates deeply with clients and customers. As the face of FLEURIT PARFUMS, Sofia seamlessly embodies the brand's essence, both in front of and behind the camera, creating a harmonious connection between her creative vision and the authentic representation of FLEURIT PARFUMS' spirit.

meet the photographer:

LAURA BRAVO MERTZ

With a profound passion for capturing the raw beauty and empowerment of women, Laura Bravo Mertz is a renowned photographer specializing in boudoir and fashion photography. Her lens tells stories of confidence and self-expression, celebrating the unique essence of each person that gets in front of her lens. With a portfolio that has graced the covers and pages of prestigious publications like Harper's Bazaar, Vanity Fair, Fortune, Variety and Modern Luxury, to name a few, Laura has created a visual narrative that resonates on a global scale. With her eyes through the lens, either at her San Diego studio or on location, she strives to bring out the genuine elegance and strength in every shot, redefining the art of intimate portraiture. 

Meet the Perfumer:

Maud chabanis

Perfumer Maud Chabanis was born in the Nimes region of France. Ever since she could remember, scent and smell have played an important part in her life; the scents of flowers, cooking, aromatic Provencal plants, and the perfumes worn by her parents and grandparents. These all awakened a grand curiosity in the world of scent. 

"I have always had a very fragrant life, so I knew very early that I would choose a perfumer as my profession"

Maud completed her education at Montpellier, with a Masters degree in Cosmetics Aromas Perfumes Engineering (ICAP). Her university studies provided a rich training ground where small classes allowed her to evolve in a privileged environment. Maud's dedication and ability led to her graduating top of her class in 2012. 
Following graduation, Maud joined Romessence as an assistant perfumer, where her knowledge of raw materials and particularly naturals was enhanced. Now, as a perfumer at PCW, Maud continues to flourish in her creative endeavours. For Maud, Perfumery is more than a passion, it accompanies her in daily life. 

"I look for sources of inspiration in nature during walks or trips where new discoveries are undeniable muses. Creating a fragrance means listening to your but also following your instincts and sensitivities. I like to think that beyond a smell, perfume can bring a real feeling of happiness, of well-being, triggering a smile, an emotion. It seems to me that it is the most beautiful achievement for perfumer: to trigger an emotion."

and PERFUMER