Fragrance as a wardrobe. Each scent created with French tradition and an American point of view. Composed to be worn alone or together, chosen for mood, place, and memory rather than occasion.
Fleurit is the story of a life, created through perfume.
Never loud. Never trend driven. Always personal.
Fragrance runs in my family. My grandmother, a Russian emigre, worked alongside
Germaine Monteil at the height of one of New York’s most celebrated beauty houses.
She was always dressed, always entertaining, and never complained a day in her life.
She loved what she was doing too much to. I did not fully understand that until I started Fleurit. Now I think about her every single
day.
THE FOUNDER + CCO | LYNN KING
Fleurit is an independent niche fragrance house created with French tradition and an American point of view. Minimal. Approachable. Built as a wardrobe of scents so the person wearing it can create something uniquely their own. We don’t tell you how to smell. We
put that in your hands. I oversee every aspect of the brand. Every fragrance. Every retail relationship. Every detail of how this brand shows up in the world. Nothing leaves until it is right.
I spent twenty years across Bergdorf Goodman, Giorgio Armani, Ralph Lauren, and Hermès. Not just fashion houses. True lifestyle brands built on craft, intention, and refinement. Everything I learned in those rooms went into Fleurit. I kept waiting for fragrance to catch up to that idea. It never did. So I built what I could not find.
Fleurit is the story of my life, created through perfume.
Fragrance as a wardrobe. Each scent created with French tradition and an American point of view. Composed to be worn alone or together, chosen for mood, place, and memory rather than occasion.
Never loud. Never trend driven. Always personal.
Fleurit is the story of a life, created through perfume.
THE FOUNDER + CCO | LYNN KING
Fragrance runs in my family. My grandmother,
a Russian emigre, worked alongside Germaine
Monteil at the height of one of New York’s most
celebrated beauty houses. She was always
dressed, always entertaining, and never
complained a day in her life.
She loved what she was doing too much to.
I did not fully understand that until I started
Fleurit. Now I think about her every single day.
I spent twenty years across Bergdorf Goodman, Giorgio Armani, Ralph Lauren, and Hermès. Not just fashion houses. True lifestyle brands built on craft, intention, and refinement. Everything I learned in those rooms went into Fleurit. I kept waiting for fragrance to catch up to that idea. It never did. So I built what I could not find.
Fleurit is an independent niche fragrance house created with French tradition and an American point of view. Minimal. Approachable. Built as a wardrobe of scents so the person wearing it can create something uniquely their own. We don’t tell you how to smell. We put that in your hands. I oversee every aspect of the brand. Every fragrance. Every retail relationship. Every detail of how this brand shows up in the world. Nothing leaves until it is right.
Fleurit is the story of my life, created through perfume.
