Rooted in the rich traditions of Grasse, France, and infused with innovative American spirit, each of our fragrances tells a unique story. We source the finest raw materials from across the globe, ensuring every bottle encapsulates a world of luxury and artistry. Our materials are exclusive, thanks to generations of relationships built worldwide to produce the finest ingredients available. From the exquisite bergamot sourced from the ancient orchards of a specific Italian region to the finest vanilla beans handpicked in Madagascar, our ingredients are unparalleled. This level of quality cannot be replicated nor substituted with lesser alternatives—it is the essence of what makes our fragrances truly extraordinary.
We cater to discerning individuals who value exclusivity and understated elegance. Our fragrances are not designed to follow the crowd but to set you apart—leaving an intriguing, subtle sillage that captivates and intrigues. At FLEURIT PARFUMS, we believe in more than just crafting beautiful scents; we are dedicated to building meaningful connections with our customers. You are not just a customer; you are part of our community. We take pride in supporting what matters to you, whether it's personal causes or local initiatives that resonate with your values. Together, we can create a positive impact, one scent at a time.
In alignment with this philosophy, we actively collaborate with women-owned businesses at every level of our brand. From talented photographers and models to skilled web designers and marketing experts, we choose to partner with women who share our vision of empowerment and creativity. Our collaborations extend to our perfumer, ensuring that every fragrance we create reflects the passion and dedication of women entrepreneurs. With a 20% concentration in our Eau de Parfums, we ensure a lasting impression that unfolds beautifully throughout the day. Our carefully curated first collection features five fragrances, each with its own story, inviting personal expression and allowing you to find or create the scent that resonates with your individual
narrative.
At FLEURIT PARFUMS, we believe that beauty should harmonize with nature, not compromise it. Our ethos is built on a foundation of compassion and responsibility, ensuring that our fragrances are 100% cruelty-free and that no animals are harmed in our pursuit of exquisite scents. We celebrate the beauty of nature by using ethically sourced essential oils derived from plants and flowers, bringing their pure essence into every fragrance.
We embrace innovation by incorporating ethically sourced synthetics in our perfume-making process. This approach allows us to reduce our environmental impact and avoid the over-exploitation of natural resources. By choosing sustainable synthetic alternatives, we ensure consistent quality and minimize allergens, providing a safe and enjoyable experience for all. Our commitment to this balance means we can create captivating scents without compromising our planet's health.
Our dedication to sustainability extends to our packaging as well. We use eco-friendly glass bottles that are fully recyclable, complemented by paper packaging sourced from responsibly managed forests—free from plastic wrap.
At FLEURIT PARFUMS, we aim to redefine luxury by creating fragrances that not only enchant the senses but also respect our planet and its ecosystems. Join us in our mission to make beauty conscious, sustainable, and beautifully fragrant, paving the way for a future where every spritz supports a healthier world.
Although recently launched and new to the niche fragrance market, FLEURIT PARFUMS has already garnered rave reviews for every scent in our collection. Influencers, aficionados, and even passersby who stop to inquire about the captivating aromas have all expressed their admiration. The most cherished accolades come from those who are instantly transported to pleasant, long-forgotten memories, experiencing a joy that validates our mission. This heartfelt feedback is the highest compliment and reassures us that we are on the right path. At FLEURIT PARFUMS, we invite you to discover the transformative power of truly exceptional fragrance. In a world of olfactory commonplace, we offer you the key to aromatic distinction, while celebrating individuality and supporting one another in our shared journey.
Welcome to the world of FLEURIT PARFUMS
At FLEURIT PARFUMS, we craft exquisite, timeless fragrances that stand apart from fleeting trends, designed for those who seek the truly extraordinary. Our mission is to create scents that are not just worn, but experienced—evoking cherished memories and inspiring new ones. We set out to create wearable fragrances that embody the essence of what real perfume means to us: no gimmicks, no obtrusive aromas—just pure, authentic elegance.
Meet Lynn King, the visionary behind FLEURIT PARFUMS,
whose journey into the world of fragrance is as complex and intriguing as the scents she creates.
Born and raised in the vibrant cultural mosaic of New York City, Lynn's olfactory education began early, influenced by her Eastern European grandmother. This connection introduced her to the centuries-old European tradition of perfumery, where fragrances were not just accessories but essential elements of a woman's identity and allure.
Growing up in both Roman Catholic and Orthodox Christian traditions, Lynn was immersed in a world of sensory experiences. The rich aromas of incense and burning candles during religious ceremonies became etched in her memory, laying the foundation for her understanding of how scents can evoke powerful emotions and memories.
A defining chapter in Lynn's fragrance journey unfolded during family trips to the Caribbean in the '70s. These vacations always concluded with three prized souvenirs: spirits, cigarettes, and most significantly, perfume. More than just luxury items, these fragrances were a gateway to a world of scents unavailable in the U.S., sparking a lifelong passion for unique and exceptional perfumes.
Lynn's path led her to the prestigious Fashion Institute of Technology, setting the stage for a two-decade career in luxury fashion. Working with icons like Giorgio Armani, Hermès, and Ralph Lauren, she honed her understanding of elegance and exclusivity. However, it was her relocation to Northern California that unexpectedly refined her senses further. Immersing herself in the world of wine, Lynn discovered parallels between oenology and perfumery, enhancing her already keen olfactory skills.
The creation of FLEURIT PARFUMS wasn't just a business decision, but a calling. After years in fashion, punctuated by motherhood and a foray into screenwriting, Lynn realized her true passion lay in creating something she truly loved: perfume. Her goal became clear – to craft scents that embrace natural sophistication without overpowering, leaving an intriguing trace that sparks curiosity.
Lynn's vision extends beyond creating mere fragrances; she aspires to craft olfactory heirlooms—scents that transcend time and become cherished legacies passed down through generations. These are not fleeting trends, but enduring classics designed to evoke memories, spark conversations, and weave themselves into the fabric of family histories. With FLEURIT PARFUMS, Lynn aims to create scents that will be as relevant and beloved decades from now as they are today, becoming trusted companions through life's myriad journeys and milestones.
Now residing in the picturesque beach area of Carlsbad, California, Lynn continues to draw inspiration from her surroundings. Her diverse life experiences – from the bustling streets of New York to the serene California coast and her travels around the world – are reflected in her fragrances, each telling a unique story. FLEURIT PARFUMS is more than just a brand; it's a culmination of Lynn's life journey, a testament to her passion for perfumery, and her desire to create scents that resonate on a personal level. For Lynn, each fragrance is an opportunity to evoke memories, create new ones, and allow individuals to express their unique selves through scent. In a world dominated by fleeting trends and mass-produced fragrances, Lynn stands firm in her commitment to crafting timeless, exclusive scents.
the FOUNDER, CEO, + CHIEF CREATIVE DIRECTOR
Lynn King
Your spirit, your style, your scent
the CEO OF PCW FRANCE AND perfumer
Xavier Blaizot
Born in Paris, France Xavier’s family has a strong perfumery heritage spanning seven generations and is from Grasse, France; the fragrance capital of the world. During his childhood, he lived in both the USA and UK as his family relocated to accommodate his father's professional pursuits in perfumery. Xavier graduated with a Master Degree in Business & Economics from the Ecole de Management de Normandie, and as part of his studies worked in marketing for Mane in Hamburg and also as an evaluator for Robertet in Grasse.
After graduation, he was selected to enter the Perfumery School of Roberte in Grasse. He studied with teachers of a high caliber including Jean-François Latty, Jacques Flori and Michel Almairac for two years. As a junior perfumer, Xavier began working for Robertet in Mexico allowing him to gain experience in formulating fragrances for a distinctly different culture. After three years in Latin America, Xavier moved to New Jersey, USA with Robertet where he specialized in natural fragrances in aircare, fine fragrance and personal care. This time with Robertet was dedicated to the creation of 100% natural fragrances for mass and niche brands.
“Being born into a family where perfume is central made me think this was normal, but while growing up, I realized how unique this part of my life was. My sense of smell has always played an important role in my life. When visiting a new city, I would follow my nose instead of a map and see where it would lead me. My « madeleines » (reminiscent scents from childhood) are always very strong and bring me back, not only to a specific time and location, but also to a particular emotion. It is only when I started training in perfumery that I realized how much I loved the world of scents for its artistry, its curiosities and also its secrecy. I see the creation of a perfume as a beautiful way to express myself, to combine the materials in a way that will make them unique and captivating. Perfumery is all about interpreting the surrounding world and recreating the impression with our personal vision or sensibility. This is why I take pride when someone smells my perfume and can understand directly what the theme of the scent is and recognizes the smell. For me, being a perfumer is much more than a day to day job. It means opening up to a whole new world by paying attention to every scent and looking for olfactive beauty in common or basic things. This passion has forged my personality and my sensitivity.”
Following Xavier’s travels as a perfumer in America, he integrated PCW as a perfumer and in business development. This experience has allowed Xavier to express his creativity and sensitivity through his composition for perfume brands across the world. His goal for PCW is to innovate through the natural ingredients to create new natural smells. Since early 2023, Xavier has taken over the position of CEO of PCW, for which he focuses on “haute perfumery” and luxury finished products while remaining creative and technical in his approach to perfumery.
the cONTENT CREATOR and face of fleurit
sofia Mertz
Meet Sofia Mertz, the content creator behind the artistry that envelops our brand. With an innate passion for aesthetics and commitment to storytelling, Sofia Mertz has spent much of her adolescent years crafting captivating visual experiences. With a background in photography and graphic design, she treats each project with a uniquely keen eye for detail.
Currently an undergraduate film student at UC Santa Cruz, Sofia continues to expand her creative horizons, integrating her love for cinematic storytelling into the world of brand aesthetics. For her, It's about capturing the essence of FLEURIT PARFUMS and ensuring that it resonates deeply with clients and customers. As the face of FLEURIT PARFUMS, Sofia seamlessly embodies the brand's essence, both in front of and behind the camera, creating a harmonious connection between her creative vision and the authentic representation of FLEURIT PARFUMS' spirit.
the photographer
LAURA BRAVO MERTZ
With a profound passion for capturing the raw beauty and empowerment of women, Laura Bravo Mertz is a renowned photographer specializing in boudoir and fashion photography. Her lens tells stories of confidence and self-expression, celebrating the unique essence of each person that gets in front of her lens. With a portfolio that has graced the covers and pages of prestigious publications like Harper's Bazaar, Vanity Fair, Fortune, Variety and Modern Luxury, to name a few, Laura has created a visual narrative that resonates on a global scale. With her eyes through the lens, either at her San Diego studio or on location, she strives to bring out the genuine elegance and strength in every shot, redefining the art of intimate portraiture.
visit solifoto:
visit PCW france:
the Perfumer
Maud chabanis
Perfumer Maud Chabanis was born in the Nimes region of France. Ever since she could remember, scent and smell have played an important part in her life; the scents of flowers, cooking, aromatic Provencal plants, and the perfumes worn by her parents and grandparents. These all awakened a grand curiosity in the world of scent.
"I have always had a very fragrant life, so I knew very early that I would choose a perfumer as my profession"
Maud completed her education at Montpellier, with a Masters degree in Cosmetics Aromas Perfumes Engineering (ICAP). Her university studies provided a rich training ground where small classes allowed her to evolve in a privileged environment. Maud's dedication and ability led to her graduating top of her class in 2012.
Following graduation, Maud joined Romessence as an assistant perfumer, where her knowledge of raw materials and particularly naturals was enhanced. Now, as a perfumer at PCW, Maud continues to flourish in her creative endeavours. For Maud, Perfumery is more than a passion, it accompanies her in daily life.
"I look for sources of inspiration in nature during walks or trips where new discoveries are undeniable muses. Creating a fragrance means listening to your but also following your instincts and sensitivities. I like to think that beyond a smell, perfume can bring a real feeling of happiness, of well-being, triggering a smile, an emotion. It seems to me that it is the most beautiful achievement for perfumer: to trigger an emotion."
Rooted in the rich traditions of Grasse, France, and infused with innovative American spirit, each of our fragrances tells a unique story. We source the finest raw materials from across the globe, ensuring every bottle encapsulates a world of luxury and artistry. Our materials are exclusive, thanks to generations of relationships built worldwide to produce the finest ingredients available. From the exquisite bergamot sourced from the ancient orchards of a specific Italian region to the finest vanilla beans handpicked in Madagascar, our ingredients are unparalleled. This level of quality cannot be replicated nor substituted with lesser alternatives—it is the essence of what makes our fragrances truly extraordinary.
We cater to discerning individuals who value exclusivity and understated elegance. Our fragrances are not designed to follow the crowd but to set you apart—leaving an intriguing, subtle sillage that captivates and intrigues. At FLEURIT PARFUMS, we believe in more than just crafting beautiful scents; we are dedicated to building meaningful connections with our customers. You are not just a customer; you are part of our community. We take pride in supporting what matters to you, whether it's personal causes or local initiatives that resonate with your values. Together, we can create a positive impact, one scent at a time.
In alignment with this philosophy, we actively collaborate with women-owned businesses at every level of our brand. From talented photographers and models to skilled web designers and marketing experts, we choose to partner with women who share our vision of empowerment and creativity. Our collaborations extend to our perfumer, ensuring that every fragrance we create reflects the passion and dedication of women entrepreneurs. With a 20% concentration in our Eau de Parfums, we ensure a lasting impression that unfolds beautifully throughout the day. Our carefully curated first collection features five fragrances, each with its own story, inviting personal expression and allowing you to find or create the scent that resonates with your individual
narrative.
At FLEURIT PARFUMS, we believe that beauty should harmonize with nature, not compromise it. Our ethos is built on a foundation of compassion and responsibility, ensuring that our fragrances are 100% cruelty-free and that no animals are harmed in our pursuit of exquisite scents. We celebrate the beauty of nature by using ethically sourced essential oils derived from plants and flowers, bringing their pure essence into every fragrance.
We embrace innovation by incorporating ethically sourced synthetics in our perfume-making process. This approach allows us to reduce our environmental impact and avoid the over-exploitation of natural resources. By choosing sustainable synthetic alternatives, we ensure consistent quality and minimize allergens, providing a safe and enjoyable experience for all. Our commitment to this balance means we can create captivating scents without compromising our planet's health.
Our dedication to sustainability extends to our packaging as well. We use eco-friendly glass bottles that are fully recyclable, complemented by paper packaging sourced from responsibly managed forests—free from plastic wrap.
At FLEURIT PARFUMS, we aim to redefine luxury by creating fragrances that not only enchant the senses but also respect our planet and its ecosystems. Join us in our mission to make beauty conscious, sustainable, and beautifully fragrant, paving the way for a future where every spritz supports a healthier world.
Although recently launched and new to the niche fragrance market, FLEURIT PARFUMS has already garnered rave reviews for every scent in our collection. Influencers, aficionados, and even passersby who stop to inquire about the captivating aromas have all expressed their admiration. The most cherished accolades come from those who are instantly transported to pleasant, long-forgotten memories, experiencing a joy that validates our mission. This heartfelt feedback is the highest compliment and reassures us that we are on the right path. At FLEURIT PARFUMS, we invite you to discover the transformative power of truly exceptional fragrance. In a world of olfactory commonplace, we offer you the key to aromatic distinction, while celebrating individuality and supporting one another in our shared journey.
Welcome to the world of FLEURIT PARFUMS
At FLEURIT PARFUMS, we craft exquisite, timeless fragrances that stand apart from fleeting trends, designed for those who seek the truly extraordinary. Our mission is to create scents that are not just worn, but experienced—evoking cherished memories and inspiring new ones. We set out to create wearable fragrances that embody the essence of what real perfume means to us: no gimmicks, no obtrusive aromas—just pure, authentic elegance.
the FOUNDER, CEO, +
CHIEF CREATIVE DIRECTOR
Lynn King
Meet Lynn King, the visionary behind FLEURIT PARFUMS,
whose journey into the world of fragrance is as complex and
intriguing as the scents she creates.
Born and raised in the vibrant cultural mosaic of New York City, Lynn's olfactory education began early, influenced by her Eastern European grandmother. This connection introduced her to the centuries-old European tradition of perfumery, where fragrances were not just accessories but essential elements of a woman's identity and allure.
Growing up in both Roman Catholic and Orthodox Christian traditions, Lynn was immersed in a world of sensory experiences. The rich aromas of incense and burning candles during religious ceremonies became etched in her memory, laying the foundation for her understanding of how scents can evoke powerful emotions and memories.
A defining chapter in Lynn's fragrance journey unfolded during family trips to the Caribbean in the '70s. These vacations always concluded with three prized souvenirs: spirits, cigarettes, and most significantly, perfume. More than just luxury items, these fragrances were a gateway to a world of scents unavailable in the U.S., sparking a lifelong passion for unique and exceptional perfumes.
Lynn's path led her to the prestigious Fashion Institute of Technology, setting the stage for a two-decade career in luxury fashion. Working with icons like Giorgio Armani, Hermès, and Ralph Lauren, she honed her understanding of elegance and exclusivity. However, it was her relocation to Northern California that unexpectedly refined her senses further. Immersing herself in the world of wine, Lynn discovered parallels between oenology and perfumery, enhancing her already keen olfactory skills.
The creation of FLEURIT PARFUMS wasn't just a business decision, but a calling. After years in fashion, punctuated by motherhood and a foray into screenwriting, Lynn realized her true passion lay in creating something she truly loved: perfume. Her goal became clear – to craft scents that embrace natural sophistication without overpowering, leaving an intriguing trace that sparks curiosity.
Lynn's vision extends beyond creating mere fragrances; she aspires to craft olfactory heirlooms—scents that transcend time and become cherished legacies passed down through generations. These are not fleeting trends, but enduring classics designed to evoke memories, spark conversations, and weave themselves into the fabric of family histories. With FLEURIT PARFUMS, Lynn aims to create scents that will be as relevant and beloved decades from now as they are today, becoming trusted companions through life's myriad journeys and milestones.
Now residing in the picturesque beach area of Carlsbad, California, Lynn continues to draw inspiration from her surroundings. Her diverse life experiences – from the bustling streets of New York to the serene California coast and her travels around the world – are reflected in her fragrances, each telling a unique story.
FLEURIT PARFUMS is more than just a brand; it's a culmination of Lynn's life journey, a testament to her passion for perfumery, and her desire to create scents that resonate on a personal level. For Lynn, each fragrance is an opportunity to evoke memories, create new ones, and allow individuals to express their unique selves through scent.
In a world dominated by fleeting trends and mass-produced fragrances, Lynn stands firm in her commitment to crafting timeless, exclusive scents.
Your spirit, your style, your scent
THE CEO OF PCW FRANCE and perfumer
XAVIER BLAIZOT
Born in Paris, France Xavier’s family has a strong perfumery heritage spanning seven generations and is from Grasse, France; the fragrance capital of the world. During his childhood, he lived in both the USA and UK as his family relocated to accommodate his father's professional pursuits in perfumery. Xavier graduated with a Master Degree in Business & Economics from the Ecole de Management de Normandie, and as part of his studies worked in marketing for Mane in Hamburg and also as an evaluator for Robertet in Grasse.
After graduation, he was selected to enter the Perfumery School of Roberte in Grasse. He studied with teachers of a high caliber including Jean-François Latty, Jacques Flori and Michel Almairac for two years. As a junior perfumer, Xavier began working for Robertet in Mexico allowing him to gain experience in formulating fragrances for a distinctly different culture. After three years in Latin America, Xavier moved to New Jersey, USA with Robertet where he specialized in natural fragrances in aircare, fine fragrance and personal care. This time with Robertet was dedicated to the creation of 100% natural fragrances for mass and niche brands.
“Being born into a family where perfume is central made me think this was normal, but while growing up, I realized how unique this part of my life was. My sense of smell has always played an important role in my life. When visiting a new city, I would follow my nose instead of a map and see where it would lead me. My « madeleines » (reminiscent scents from childhood) are always very strong and bring me back, not only to a specific time and location, but also to a particular emotion. It is only when I started training in perfumery that I realized how much I loved the world of scents for its artistry, its curiosities and also its secrecy. I see the creation of a perfume as a beautiful way to express myself, to combine the materials in a way that will make them unique and captivating. Perfumery is all about interpreting the surrounding world and recreating the impression with our personal vision or sensibility. This is why I take pride when someone smells my perfume and can understand directly what the theme of the scent is and recognizes the smell. For me, being a perfumer is much more than a day to day job. It means opening up to a whole new world by paying attention to every scent and looking for olfactive beauty in common or basic things. This passion has forged my personality and my sensitivity.”
Following Xavier’s travels as a perfumer in America, he integrated PCW as a perfumer and in business development. This experience has allowed Xavier to express his creativity and sensitivity through his composition for perfume brands across the world. His goal for PCW is to innovate through the natural ingredients to create new natural smells. Since early 2023, Xavier has taken over the position of CEO of PCW, for which he focuses on “haute perfumery” and luxury finished products while remaining creative and technical in his approach to perfumery.
the creative director and face of fleurit
sofia Mertz
Meet Sofia Mertz, the content creator behind the artistry that envelops our brand. With an innate passion for aesthetics and commitment to storytelling, Sofia Mertz has spent much of her adolescent years crafting captivating visual experiences. With a background in photography and graphic design, she treats each project with a uniquely keen eye for detail.
Currently an undergraduate film student at UC Santa Cruz, Sofia continues to expand her creative horizons, integrating her love for cinematic storytelling into the world of brand aesthetics. For her, It's about capturing the essence of FLEURIT PARFUMS and ensuring that it resonates deeply with clients and customers. As the face of FLEURIT PARFUMS, Sofia seamlessly embodies the brand's essence, both in front of and behind the camera, creating a harmonious connection between her creative vision and the authentic representation of FLEURIT PARFUMS' spirit.
THE PHOTOGRAPHER
laura bravo mertz
With a profound passion for capturing the raw beauty and empowerment of women, Laura Bravo Mertz is a renowned photographer specializing in boudoir and fashion photography.
Her lens tells stories of confidence and self-expression, celebrating the unique essence of each person that gets in front of her lens. With a portfolio that has graced the covers and pages of prestigious publications like Harper's Bazaar, Vanity Fair, Fortune, Variety and Modern Luxury, Laura has created a visual narrative that resonates on a global scale.
With her eyes through the lens, either at her San Diego studio or on location, she strives to bring out the genuine elegance and strength in every shot, redefining the art of intimate portraiture.
visit SOLIFOTO:
visit PCW FRANCE:
the perfumer
MAUD CHABANIS
Perfumer Maud Chabanis was born in the Nimes region of France. Ever since she could remember, scent and smell have played an important part in her life; the scents of flowers, cooking, aromatic Provencal plants, and the perfumes worn by her parents and grandparents. These all awakened a grand curiosity in the world of scent.
"I have always had a very fragrant life, so I knew very early that I would choose a perfumer as my profession"
Maud completed her education at Montpellier, with a Masters degree in Cosmetics Aromas Perfumes Engineering (ICAP). Her university studies provided a rich training ground where small classes allowed her to evolve in a privileged environment. Maud's dedication and ability led to her graduating top of her class in 2012. Following graduation, Maud joined Romessence as an assistant perfumer, where her knowledge of raw materials and particularly naturals was enhanced. Now, as a perfumer at PCW, Maud continues to flourish in her creative endeavours. For Maud, Perfumery is more than a passion, it accompanies her in daily life.
"I look for sources of inspiration in nature during walks or trips where new discoveries are undeniable muses. Creating a fragrance means listening to your but also following your instincts and sensitivities. I like to think that beyond a smell, perfume can bring a real feeling of happiness, of well-being, triggering a smile, an emotion. It seems to me that it is the most beautiful achievement for perfumer: to trigger an emotion."
