A Note from the Founder
Laidback Luxury. French Roots. American Innovation.
Luxury shouldn't feel forced. That's the mindset behind FLEURIT PARFUMS. By blending the heritage of Grasse, France, with the boldness of American innovation, I wanted to create fragrances that feel lived-in and authentic. It's about effortless, sexy scents that speak for themselves.
From the beginning, I established FLEURIT PARFUMS as a Garde-Robe de Parfum. I've never believed in the old idea of a single signature scent; I believe fragrance should be a wardrobe. It allows for a Scent Shift-the freedom to evolve your aura from morning to night. That's why I designed this collection: to give you total freedom. Every scent is complex enough to stand on its own, yet engineered to layer seamlessly with the others. Solo or stacked-it's your choice. You curate the combination to craft your vibe exactly how you feel in the moment.
Genderless & Free
We don’t put labels on our scents because we don’t put labels on you. Who are we to tell you what you should smell like? Our collection is completely genderless, designed for anyone who appreciates quality and character. It’s your skin, your story, your rules.
Safety, Science & Peace of Mind
To me, modern luxury is transparent. We adhere to the strictest standards set by the International Fragrance Association (IFRA)—the global gold standard for safety. This isn’t just a box we check; it means every single ingredient undergoes rigorous allergy testing and risk assessment before it ever touches a bottle. It ensures that our formulas are safe, stable, and kind to your skin. We are 100% cruelty-free and committed to sustainability, so you can spray with total peace of mind.
Welcome to FLEURIT PARFUMS
For Lynn King, fragrance isn’t science— it’s memory.
Born and raised in New York City, her connection to scent is deeply personal, rooted in her Eastern European heritage and a lifetime of travel. She creates from the heart, viewing perfume as a way to capture a feeling, not just a formula.
THE FOUNDER + CCO | LYNN KING
cONTENT CREATOR and face of FLEURIT PARFUMS | sofia Mertz
Meet Sofia Mertz, the content creator behind the artistry that envelops our brand. With an innate passion for aesthetics and commitment to storytelling, Sofia Mertz has spent much of her adolescent years crafting captivating visual experiences. With a background in photography and graphic design, she treats each project with a uniquely keen eye for detail.
Graduated from UC Santa Cruz, Sofia continues to expand her creative horizons, integrating her love for cinematic storytelling into the world of brand aesthetics. For her, It's about capturing the essence of FLEURIT PARFUMS and ensuring that it resonates deeply with clients and customers. As the face of FLEURIT PARFUMS, Sofia seamlessly embodies the brand's essence, both in front of and behind the camera, creating a harmonious connection between her creative vision and the authentic representation of FLEURIT PARFUMS' spirit.
the photographer | LAURA BRAVO MERTZ
With a profound passion for capturing the raw beauty and empowerment of women, Laura Bravo Mertz is a renowned photographer specializing in boudoir and fashion photography. Her lens tells stories of confidence and self-expression, celebrating the unique essence of each person that gets in front of her lens.
With a portfolio that has graced the covers and pages of prestigious publications like Harper's Bazaar, Vanity Fair, Fortune, Variety and Modern Luxury, to name a few, Laura has created a visual narrative that resonates on a global scale. With her eyes through the lens, either at her San Diego studio or on location, she strives to bring out the genuine elegance and strength in every shot, redefining the art of intimate portraiture.
visit solifoto:
Our fragrances are brought to life by the expert noses at PCW France, uniting deep-rooted heritage with modern artistry.
Maud Chabanis brings an intuitive connection to nature. Born in the Nimes region and a top graduate of the University of Montpellier, Maud views perfumery as a daily passion. She specializes in translating stories into scent, drawing on raw materials to evoke deep emotion and well-being.
She is joined by PCW CEO Xavier Blaizot, a seventh-generation perfumer. With roots in Grasse-the world's fragrance capital-and global training at prestigious houses like Robertet and Mane, Xavier blends his family's legacy with technical mastery. His focus on "haute perfumery" ensures every bottle is crafted with exceptional natural ingredients and innovation.
visit PEPPERED MOTH COLLECTIVE:
Lynn launched her career at the legendary Bergdorf Goodman before sharpening her creative instinct
with luxury icons such as Ralph Lauren, Giorgio Armani, and Hermès. These worlds taught her that true
luxury is found in the details.
Today, she serves as the creative heartbeat of FLEURIT PARFUMS. She isn't a chemist; she is a curator, overseeing every aspect of the brand to ensure the entire experience feels intentional, cohesive, and exceptional. Now based in Carlsbad, San Diego, Lynn balances her NYC roots with a more grounded, relaxed pace. FLEURIT PARFUMS is the result of that journey. It is her personal mission to create "olfactory heirlooms"-scents that honor the past but are designed for you to make your own.
THE PERFUMERS | Maud Chabanis & Xavier Blaizot
A Note from the Founder
Laidback Luxury. French Roots. American Innovation.
Luxury shouldn't feel forced. That's the mindset behind FLEURIT PARFUMS. By blending the heritage of Grasse, France, with the boldness of American innovation, I wanted to create fragrances that feel lived-in and authentic. It's about effortless, sexy scents that speak for themselves.
From the beginning, I established FLEURIT PARFUMS as a Garde-Robe de Parfum. I've never believed in the old idea of a single signature scent; I believe fragrance should be a wardrobe. It allows for a Scent Shift-the freedom to evolve your aura from morning to night. That's why I designed this collection: to give you total freedom. Every scent is complex enough to stand on its own, yet engineered to layer seamlessly with the others. Solo or stacked-it's your choice. You curate the combination to craft your vibe exactly how you feel in the moment.
Genderless & Free
We don’t put labels on our scents because we don’t put labels on you. Who are we to tell you what you should smell like? Our collection is completely genderless, designed for anyone who appreciates quality and character. It’s your skin, your story, your rules.
Safety, Science & Peace of Mind
To me, modern luxury is transparent. We adhere to the strictest standards set by the International Fragrance Association (IFRA)—the global gold standard for safety. This isn’t just a box we check; it means every single ingredient undergoes rigorous allergy testing and risk assessment before it ever touches a bottle. It ensures that our formulas are safe, stable, and kind to your skin. We are 100% cruelty-free and committed to sustainability, so you can spray with total peace of mind.
Welcome to FLEURIT PARFUMS
THE FOUNDER + CCO | LYNN KING
For Lynn King, fragrance isn’t science—
it’s memory. Born and raised in New York
City, her connection to scent is deeply
personal, rooted in her Eastern European
heritage and a lifetime of travel. She
creates from the heart, viewing perfume
as a way to capture a feeling, not just a
formula.
Lynn launched her career at the legendary Bergdorf Goodman before sharpening her creative instinct with luxury icons such as Ralph Lauren, Giorgio Armani, and Hermès. These worlds taught her that true luxury is found in the details. Today, she serves as the creative heartbeat of FLEURIT PARFUMS. She isn't a chemist; she is a curator, overseeing every aspect of the brand to ensure the entire experience feels intentional, cohesive, and exceptional.
Now based in Carlsbad, San Diego, Lynn balances her NYC roots with a more grounded, relaxed pace. FLEURIT PARFUMS is the result of that journey. It is her personal mission to create "olfactory heirlooms"-scents that honor the past but are designed for you to make your own.
cONTENT CREATOR and face of FLEURIT PARFUMS | sofia Mertz
Meet Sofia Mertz, the content creator behind the artistry that envelops our brand. With an innate passion for aesthetics and commitment to storytelling, Sofia Mertz has spent much of her adolescent years crafting captivating visual experiences. With a background in photography and graphic design, she treats each project with a uniquely keen eye for detail.
Graduated from UC Santa Cruz, Sofia continues to expand her creative horizons, integrating her love for cinematic storytelling into the world of brand aesthetics. For her, It's about capturing the essence of FLEURIT PARFUMS and ensuring that it resonates deeply with clients and customers. As the face of FLEURIT PARFUMS, Sofia seamlessly embodies the brand's essence, both in front of and behind the camera, creating a harmonious connection between her creative vision and the authentic representation of FLEURIT PARFUMS' spirit.
the photographer | LAURA BRAVO MERTZ
With a profound passion for capturing the raw beauty and empowerment of women, Laura Bravo Mertz is a renowned photographer specializing in boudoir and fashion photography.
Her lens tells stories of confidence and self-expression, celebrating the unique essence of each person that gets in front of her lens. With a portfolio that has graced the covers and pages of prestigious publications like Harper's Bazaar, Vanity Fair, Fortune, Variety and Modern Luxury, Laura has created a visual narrative that resonates on a global scale.
With her eyes through the lens, either at her San Diego studio or on location, she strives to bring out the genuine elegance and strength in every shot, redefining the art of intimate portraiture.
visit SOLIFOTO:
Our fragrances are brought to life by the expert noses at PCW France, uniting deep-rooted heritage with modern artistry.
Maud Chabanis brings an intuitive connection to nature. Born in the Nimes region and a top graduate of the University of Montpellier, Maud views perfumery as a daily passion. She specializes in translating stories into scent, drawing on raw materials to evoke deep emotion and well-being.
She is joined by PCW CEO Xavier Blaizot, a seventh-generation perfumer. With roots in Grasse-the world's fragrance capital-and global training at prestigious houses like Robertet and Mane, Xavier blends his family's legacy with technical mastery.
His focus on "haute perfumery" ensures every bottle is crafted with exceptional natural ingredients and innovation.
