At FLEURIT PARFUMS, we craft scents that evoke cherished memories and inspire new ones, embodying pure, authentic elegance. Rooted in traditions of Grasse, France, and infused with American innovation, our fragrances tell unique stories using the finest global ingredients.
Inspired by a realization that many luxury fragrances are just noise—loud and forgettable—we set out to craft authentic, emotional scents. Our mission is to create a "Garde-Robe de Parfum" for those craving meaning over mass-market sameness, reclaiming self expression and creating lasting emotional connections.
We redefine luxury with a laid-back, authentic vibe—effortless, sexy, and real. Each scent in our collection is unique yet designed to layer seamlessly, allowing you to craft your mood daily. Whether feeling energized, confident, or seductive, our approach taps in today's desire for self-expression and authenticity.
Committed to sustainability, our cruelty-free fragrance blend ethically sourced natural and synthetic materials, with eco-friendly packaging. We partner with businesses that share our commitment to quality over quantity, ensuring excellence and creativity are at the heart of everything we do.
Join us at FLEURIT PARFUMS and discover the transformative power of truly exceptional fragrances that celebrate individuality and creativity.
Welcome to the world of FLEURIT PARFUMS
Meet Lynn King, the visionary behind FLEURIT PARFUMS.
Born and raised in New York City, Lynn's passion for fragrance was nurtured
by her Eastern European grandmother, introducing her to the rich European
tradition of perfumery.
Growing up in Roman Catholic and Orthodox Christian traditions, Lynn was
immersed in sensory experiences, with the aromas of incense and candles leaving a lasting impression. Her world travels with family further exposed her to unique and exceptional scents, igniting a lifelong passion. Her career in luxury fashion, working with icons like Giorgio Armani and Hermès, honed her understanding of elegance and exclusivity.
In Northern California, she found inspiration in the parallels between winemaking and perfumery, refining her olfactory skills.
Now residing in the coastal beauty of Carlsbad, California, Lynn balances her energetic, fast-paced New York roots with a relaxed beach vibe. Creating FLEURIT PARFUMS was a calling, driven by her desire to craft olfactory heirlooms—timeless scents that become cherished legacies.
Lynn draws inspiration from her diverse experiences, aiming to create fragrances that resonate on a personal level, allowing individuals to express their true selves. In a world of fleeting trends, she is committed to crafting exclusive, enduring scents that tell unique stories and spark curiosity.
the FOUNDER + CCO
Lynn King
Your spirit, your style, your scent
the CEO OF PCW FRANCE AND perfumer
Xavier Blaizot
Born in Paris, France Xavier’s comes from a seven-generation perfumery heritage rooted in Grasse, France, the fragrance capital of the world. Raised amidst the art of scent, he lived in the USA and UK as his family pursued perfumery.
Xavier earned a Master's in Business & Economics and gained experience with Mane and Robertet. He trained at the esteemed Perfumery School of Robertet, learning from renowned mentors.
His journey took him to Mexico and New Jersey with Robertet, specializing in natural fragrances. Now CEO of PCW, Xavier focuses on "haute perfumery," blending creativity with technical expertise. At PCW France, he sources exceptional ingredients, continuing to innovate with natural elements that honor his family's legacy in the fragrance world.
the cONTENT CREATOR and face of fleurit
sofia Mertz
Meet Sofia Mertz, the content creator behind the artistry that envelops our brand. With an innate passion for aesthetics and commitment to storytelling, Sofia Mertz has spent much of her adolescent years crafting captivating visual experiences. With a background in photography and graphic design, she treats each project with a uniquely keen eye for detail.
Graduated from UC Santa Cruz, Sofia continues to expand her creative horizons, integrating her love for cinematic storytelling into the world of brand aesthetics. For her, It's about capturing the essence of FLEURIT PARFUMS and ensuring that it resonates deeply with clients and customers. As the face of FLEURIT PARFUMS, Sofia seamlessly embodies the brand's essence, both in front of and behind the camera, creating a harmonious connection between her creative vision and the authentic representation of FLEURIT PARFUMS' spirit.
the photographer
LAURA BRAVO MERTZ
With a profound passion for capturing the raw beauty and empowerment of women, Laura Bravo Mertz is a renowned photographer specializing in boudoir and fashion photography. Her lens tells stories of confidence and self-expression, celebrating the unique essence of each person that gets in front of her lens. With a portfolio that has graced the covers and pages of prestigious publications like Harper's Bazaar, Vanity Fair, Fortune, Variety and Modern Luxury, to name a few, Laura has created a visual narrative that resonates on a global scale. With her eyes through the lens, either at her San Diego studio or on location, she strives to bring out the genuine elegance and strength in every shot, redefining the art of intimate portraiture.
visit solifoto:
visit PCW france:
the Perfumer
Maud chabanis
Perfumer Maud Chabanis was born in the Nimes region of France, where the scents of flowers and perfumes sparked her lifelong passion. Educated at Montpellier with a Master's in Cosmetics Aromas Perfumes Engineering, Maud graduated top of her class in 2012. Starting her career at Romessence, she honed her expertise in raw materials.
Now a perfumer at PCW, Maud brings Lynn's stories to life through fragrance, drawing inspiration from nature to evoke emotions and well-being. For her, perfumery is a daily passion and source of joy.
visit PEPPERED MOTH COLLECTIVE:
At FLEURIT PARFUMS, we craft scents that evoke cherished memories and inspire new ones, embodying pure, authentic elegance. Rooted in traditions of Grasse, France, and infused with American innovation, our fragrances tell unique stories using the finest global ingredients.
Inspired by a realization that many luxury fragrances are just noise—loud and forgettable—we set out to craft authentic, emotional scents. Our mission is to create a "Garde-Robe de Parfum" for those craving meaning over mass-market sameness, reclaiming self expression and creating lasting emotional connections.
We redefine luxury with a laid-back, authentic vibe—effortless, sexy, and real. Each scent in our collection is unique yet designed to layer seamlessly, allowing you to craft your mood daily. Whether feeling energized, confident, or seductive, our approach taps in today's desire for self-expression and authenticity.
Committed to sustainability, our cruelty-free fragrance blend ethically sourced natural and synthetic materials, with eco-friendly packaging. We partner with businesses that share our commitment to quality over quantity, ensuring excellence and creativity are at the heart of everything we do.
Join us at FLEURIT PARFUMS and discover the transformative power of truly exceptional fragrances that celebrate individuality and creativity.
Welcome to the world of FLEURIT PARFUMS
the FOUNDER + CCO
Lynn King
Meet Lynn King, the visionary behind FLEURIT PARFUMS.
Born and raised in New York City, Lynn's passion for fragrance was nurtured
by her Eastern European grandmother, introducing her to the rich European
tradition of perfumery.
Growing up in Roman Catholic and Orthodox Christian traditions, Lynn was
immersed in sensory experiences, with the aromas of incense and candles leaving a lasting impression. Her world travels with family further exposed her to unique and exceptional scents, igniting a lifelong passion.
Her career in luxury fashion, working with icons like Giorgio Armani and Hermès, honed her understanding of elegance and exclusivity.
In Northern California, she found inspiration in the parallels between winemaking and perfumery, refining her olfactory skills.
Now residing in the coastal beauty of Carlsbad, California, Lynn balances her energetic, fast-paced New York roots with a relaxed beach vibe. Creating FLEURIT PARFUMS was a calling, driven by her desire to craft olfactory heirlooms—timeless scents that become cherished legacies.
Lynn draws inspiration from her diverse experiences, aiming to create fragrances that resonate on a personal level, allowing individuals to express their true selves. In a world of fleeting trends, she is committed to crafting exclusive, enduring scents that tell unique stories and spark curiosity.
Your spirit, your style, your scent
THE CEO OF PCW FRANCE and perfumer
XAVIER BLAIZOT
Born in Paris, France Xavier’s comes from a seven-generation perfumery heritage rooted in Grasse, France, the fragrance capital of the world. Raised amidst the art of scent, he lived in the USA and UK as his family pursued perfumery.
Xavier earned a Master's in Business & Economics and gained experience with Mane and Robertet. He trained at the esteemed Perfumery School of Robertet, learning from renowned mentors.
His journey took him to Mexico and New Jersey with Robertet, specializing in natural fragrances. Now CEO of PCW, Xavier focuses on "haute perfumery," blending creativity with technical expertise. At PCW France, he sources exceptional ingredients, continuing to innovate with natural elements that honor his family's legacy in the fragrance world.
MARKETING & MEDIA CREATOR
sofia Mertz
Meet Sofia Mertz, the content creator behind the artistry that envelops our brand. With an innate passion for aesthetics and commitment to storytelling, Sofia Mertz has spent much of her adolescent years crafting captivating visual experiences. With a background in photography and graphic design, she treats each project with a uniquely keen eye for detail.
Graduated from UC Santa Cruz, Sofia continues to expand her creative horizons, integrating her love for cinematic storytelling into the world of brand aesthetics. For her, It's about capturing the essence of FLEURIT PARFUMS and ensuring that it resonates deeply with clients and customers. As the face of FLEURIT PARFUMS, Sofia seamlessly embodies the brand's essence, both in front of and behind the camera, creating a harmonious connection between her creative vision and the authentic representation of FLEURIT PARFUMS' spirit.
THE PHOTOGRAPHER
laura bravo mertz
With a profound passion for capturing the raw beauty and empowerment of women, Laura Bravo Mertz is a renowned photographer specializing in boudoir and fashion photography.
Her lens tells stories of confidence and self-expression, celebrating the unique essence of each person that gets in front of her lens. With a portfolio that has graced the covers and pages of prestigious publications like Harper's Bazaar, Vanity Fair, Fortune, Variety and Modern Luxury, Laura has created a visual narrative that resonates on a global scale.
With her eyes through the lens, either at her San Diego studio or on location, she strives to bring out the genuine elegance and strength in every shot, redefining the art of intimate portraiture.
visit SOLIFOTO:
visit PCW FRANCE:
the perfumer
MAUD CHABANIS
Perfumer Maud Chabanis was born in the Nimes region of France, where the scents of flowers and perfumes sparked her lifelong passion. Educated at Montpellier with a Master's in Cosmetics Aromas Perfumes Engineering, Maud graduated top of her class in 2012. Starting her career at Romessence, she honed her expertise in raw materials.
Now a perfumer at PCW, Maud brings Lynn's stories to life through fragrance, drawing inspiration from nature to evoke emotions and well-being. For her, perfumery is a daily passion and source of joy.
