A Note from the Founder
Laidback Luxury. French Roots. American Innovation.
Luxury shouldn’t feel forced. That’s the mindset behind FLEURIT. By blending the heritage of Grasse, France, with the boldness of American innovation, I wanted to create fragrances that feel lived-in and authentic. It’s about effortless, sexy scents that speak for themselves.
Built as a Garde-Robe de Parfum
From the beginning, I established FLEURIT as a Garde-Robe de Parfum. I’ve never believed in the old idea of a single signature scent; I believe fragrance should be a wardrobe.
That’s why I designed this collection to give you total freedom. Every scent is complex enough to stand on its own, yet engineered to layer seamlessly with the others. Solo or stacked—it’s your choice. You curate the combination to craft your vibe exactly how you feel in the moment.
Genderless & Free
We don’t put labels on our scents because we don’t put labels on you. Who are we to tell you what you should smell like? Our collection is completely genderless, designed for anyone who appreciates quality and character. It’s your skin, your story, your rules.
Safety, Science & Peace of Mind
To me, modern luxury is transparent. We adhere to the strictest standards set by the International Fragrance Association (IFRA)—the global gold standard for safety.
This isn’t just a box we check; it means every single ingredient undergoes rigorous allergy testing and risk assessment before it ever touches a bottle. It ensures that our formulas are safe, stable, and kind to your skin. We are 100% cruelty-free and committed to sustainability, so you can spray with total peace of mind.
Welcome to FLEURIT—fragrance designed for self-expression.
Welcome to the world of FLEURIT PARFUMS
The Storyteller
For Lynn King, fragrance isn’t science—it’s memory.
Born and raised in New York City, her connection to scent is
deeply personal, rooted in her Eastern European heritage and
a lifetime of travel. She creates from the heart, viewing
perfume as a way to capture a feeling, not just a formula.
A Life of Discovery
Lynn honed her vision working with luxury icons Ralph Lauren,
Giorgio Armani, and Hermès. These worlds taught her that true
luxury is about simplicity, details, and building a lifestyle—not
just selling a product. Later, exploring Northern California’s
winemaking culture, she learned to appreciate the nuances of scent in a whole new way. She isn't a chemist; she
is a curator.
NYC Roots, California Soul
Now based in Carlsbad, San Diego, Lynn balances her NYC roots with a more grounded, relaxed pace. FLEURIT is
the result of that journey. It is her personal mission to create "olfactory heirlooms"—scents that honor the past but
are designed for you to make your own.
THE FOUNDER + CCO | LYNN KING
the CEO OF PCW FRANCE | Xavier Blaizot
Born in Paris, France Xavier’s comes from a seven-generation perfumery heritage rooted in Grasse, France, the fragrance capital of the world. Raised amidst the art of scent, he lived in the USA and UK as his family pursued perfumery.
Xavier earned a Master's in Business & Economics and gained experience with Mane and Robertet. He trained at the esteemed Perfumery School of Robertet, learning from renowned mentors.
His journey took him to Mexico and New Jersey with Robertet, specializing in natural fragrances. Now CEO of PCW, Xavier focuses on "haute perfumery," blending creativity with technical expertise. At PCW France, he sources exceptional ingredients, continuing to innovate with natural elements that honor his family's legacy in the fragrance world.
cONTENT CREATOR and face of fleurit | sofia Mertz
Meet Sofia Mertz, the content creator behind the artistry that envelops our brand. With an innate passion for aesthetics and commitment to storytelling, Sofia Mertz has spent much of her adolescent years crafting captivating visual experiences. With a background in photography and graphic design, she treats each project with a uniquely keen eye for detail.
Graduated from UC Santa Cruz, Sofia continues to expand her creative horizons, integrating her love for cinematic storytelling into the world of brand aesthetics. For her, It's about capturing the essence of FLEURIT PARFUMS and ensuring that it resonates deeply with clients and customers. As the face of FLEURIT PARFUMS, Sofia seamlessly embodies the brand's essence, both in front of and behind the camera, creating a harmonious connection between her creative vision and the authentic representation of FLEURIT PARFUMS' spirit.
the photographer | LAURA BRAVO MERTZ
With a profound passion for capturing the raw beauty and empowerment of women, Laura Bravo Mertz is a renowned photographer specializing in boudoir and fashion photography. Her lens tells stories of confidence and self-expression, celebrating the unique essence of each person that gets in front of her lens.
With a portfolio that has graced the covers and pages of prestigious publications like Harper's Bazaar, Vanity Fair, Fortune, Variety and Modern Luxury, to name a few, Laura has created a visual narrative that resonates on a global scale. With her eyes through the lens, either at her San Diego studio or on location, she strives to bring out the genuine elegance and strength in every shot, redefining the art of intimate portraiture.
visit solifoto:
visit PCW france:
the Perfumer | Maud chabanis
Perfumer Maud Chabanis was born in the Nimes region of France, where the scents of flowers and perfumes sparked her lifelong passion. Educated at Montpellier with a Master's in Cosmetics Aromas Perfumes Engineering, Maud graduated top of her class in 2012. Starting her career at Romessence, she honed her expertise in raw materials.
Now a perfumer at PCW, Maud brings Lynn's stories to life through fragrance, drawing inspiration from nature to evoke emotions and well-being. For her, perfumery is a daily passion and source of joy.
visit PEPPERED MOTH COLLECTIVE:
A Note from the Founder
Laidback Luxury. French Roots. American Innovation.
Luxury shouldn’t feel forced. That’s the mindset behind FLEURIT. By blending the heritage of Grasse, France, with the boldness of American innovation, I wanted to create fragrances that feel lived-in and authentic. It’s about effortless, sexy scents that speak for themselves.
Built as a Garde-Robe de Parfum
From the beginning, I established FLEURIT as a Garde-Robe de Parfum. I’ve never believed in the old idea of a single signature scent; I believe fragrance should be a wardrobe.
That’s why I designed this collection to give you total freedom. Every scent is complex enough to stand on its own, yet engineered to layer seamlessly with the others. Solo or stacked—it’s your choice. You curate the combination to craft your vibe exactly how you feel in the moment.
Genderless & Free
We don’t put labels on our scents because we don’t put labels on you. Who are we to tell you what you should smell like? Our collection is completely genderless, designed for anyone who appreciates quality and character. It’s your skin, your story, your rules.
Safety, Science & Peace of Mind
To me, modern luxury is transparent. We adhere to the strictest standards set by the International Fragrance Association (IFRA)—the global gold standard for safety.
This isn’t just a box we check; it means every single ingredient undergoes rigorous allergy testing and risk assessment before it ever touches a bottle. It ensures that our formulas are safe, stable, and kind to your skin. We are 100% cruelty-free and committed to sustainability, so you can spray with total peace of mind.
Welcome to FLEURIT—fragrance designed for self-expression.
Welcome to the world of FLEURIT PARFUMS
THE FOUNDER + CCO | LYNN KING
The Storyteller
For Lynn King, fragrance isn’t science—
it’s memory. Born and raised in New York
City, her connection to scent is deeply
personal, rooted in her Eastern European
heritage and a lifetime of travel. She
creates from the heart, viewing perfume
as a way to capture a feeling, not just a
formula.
A Life of Discovery
Lynn honed her vision working with luxury icons Ralph Lauren, Giorgio Armani, and Hermès. These worlds taught her that true luxury is about simplicity, details, and building a lifestyle—not just selling a product. Later, exploring Northern California’s winemaking culture, she learned to appreciate the nuances of scent in a whole new way. She isn't a chemist; she is a curator.
NYC Roots, California Soul
Now based in Carlsbad, San Diego, Lynn balances her NYC roots with a more grounded, relaxed pace. FLEURIT is the result of that journey. It is her personal mission to create "olfactory heirlooms"—scents that honor the past but are designed for you to make your own.
the CEO OF PCW FRANCE | Xavier Blaizot
Born in Paris, France Xavier’s comes from a seven-generation perfumery heritage rooted in Grasse, France, the fragrance capital of the world. Raised amidst the art of scent, he lived in the USA and UK as his family pursued perfumery.
Xavier earned a Master's in Business & Economics and gained experience with Mane and Robertet. He trained at the esteemed Perfumery School of Robertet, learning from renowned mentors.
His journey took him to Mexico and New Jersey with Robertet, specializing in natural fragrances. Now CEO of PCW, Xavier focuses on "haute perfumery," blending creativity with technical expertise. At PCW France, he sources exceptional ingredients, continuing to innovate with natural elements that honor his family's legacy in the fragrance world.
cONTENT CREATOR and face of fleurit | sofia Mertz
Meet Sofia Mertz, the content creator behind the artistry that envelops our brand. With an innate passion for aesthetics and commitment to storytelling, Sofia Mertz has spent much of her adolescent years crafting captivating visual experiences. With a background in photography and graphic design, she treats each project with a uniquely keen eye for detail.
Graduated from UC Santa Cruz, Sofia continues to expand her creative horizons, integrating her love for cinematic storytelling into the world of brand aesthetics. For her, It's about capturing the essence of FLEURIT PARFUMS and ensuring that it resonates deeply with clients and customers. As the face of FLEURIT PARFUMS, Sofia seamlessly embodies the brand's essence, both in front of and behind the camera, creating a harmonious connection between her creative vision and the authentic representation of FLEURIT PARFUMS' spirit.
the photographer | LAURA BRAVO MERTZ
With a profound passion for capturing the raw beauty and empowerment of women, Laura Bravo Mertz is a renowned photographer specializing in boudoir and fashion photography.
Her lens tells stories of confidence and self-expression, celebrating the unique essence of each person that gets in front of her lens. With a portfolio that has graced the covers and pages of prestigious publications like Harper's Bazaar, Vanity Fair, Fortune, Variety and Modern Luxury, Laura has created a visual narrative that resonates on a global scale.
With her eyes through the lens, either at her San Diego studio or on location, she strives to bring out the genuine elegance and strength in every shot, redefining the art of intimate portraiture.
visit SOLIFOTO:
visit PCW FRANCE:
the Perfumer | Maud chabanis
Perfumer Maud Chabanis was born in the Nimes region of France, where the scents of flowers and perfumes sparked her lifelong passion. Educated at Montpellier with a Master's in Cosmetics Aromas Perfumes Engineering, Maud graduated top of her class in 2012. Starting her career at Romessence, she honed her expertise in raw materials.
Now a perfumer at PCW, Maud brings Lynn's stories to life through fragrance, drawing inspiration from nature to evoke emotions and well-being. For her, perfumery is a daily passion and source of joy.
